1. Forgetting (some of) our Past: Getting stuck in your legacy and looking too much into the rear view mirror. Managers who live in their past are competed out of existence.
2. Between the Past and future: How to implement your future business with the capabilities you have today? How can firms ready themselves to bust their competition and emerge as winners?
3. Back to the Future: Design options to have an edge over your future competitors. Managers ought to canabalize their products and markets and create their own business for the future, often with competitors, customers and suppliers.
